Our tests reveal that during 26% of all maintenance services, a torn wiper blade goes unnoticed. Of course, you’re not average — but how confident are you that you catch these issues 100% of the time? And that you’re not missing out on potential revenue and profits?
Our tests reveal that during 26% of all maintenance services, a torn wiper blade goes unnoticed. Of course, you’re not average — but how confident are you that you catch these issues 100% of the time? And that you’re not missing out on potential revenue and profits?
At every maintenance service, inspection, and winter or summer check, inspecting lights, wiper blades, and other wear parts seems straightforward. Often, it’s even a brand requirement. But is it always done? Our tests show that a torn wiper blade goes unnoticed in 26% of cases. This means inconvenience for the customer – and lost revenue for you.
It doesn’t look good if a customer has to return a week after maintenance for a new set of wiper blades. “Shouldn’t they have checked this during the service?” the customer rightly wonders. It’s inconvenient for the customer, as they have to return to the workshop yet again. And it’s not a good look for you, because once customers start doubting your attention to detail...
Today, customers can buy wiper blades anywhere – and at a fraction of the dealership’s price. If they pick up a set from a discount store and install it themselves, you lose the revenue altogether. The calculation is simple: take the number of services per year, multiply it by the profit you make on a set of wiper blades, and then take 26% of that. There’s your (lost) profit!
Not every customer has defective wiper blades, and maybe you’re missing only 5% or 10% of cases instead of 26%—after all, you’re not average. However, run the numbers — you might be surprised! There’s only one way to find out how much profit you’re missing: measurement. Bureau Via can help by identifying exactly where your areas for improvement lie. Want to know more? Call us at (0251) 74 50 10 or email leo@bureau-via.nl.
